TNT + Northside: Storytelling is Everything

At the Northside Festival this year in Williamsburg, TNT placed a premium on the power of storytelling by creating unique experiences for attendees and showcasing emerging artists with an ability to fuel meaningful cultural conversations. 


Little Cinema created a mash-up of TNT’s summer shows - Will, Claws and Animal Kingdom - to provide a sampling of TNT’s new content through an unconventional performance. The shows served as inspiration and as the backdrop to interactive creative elements that included aerialists, acrobatics, live performers, musicians, pyrotechnics and more. Click here to view the experience. 

And the main festival stage sponsored by TNT hosted panels and discussions featuring innovators, content creators and visionaries from Young M.A. to Frank Silva.

 “Transforming the Content Supply Chain” featured panelists Sarah Aubrey (EVP, original programming, TNT), Sasheer Zamata (SNL cast member), Paola Mendoza (filmmaker, co-organizer of the Women's March), Shannon Gibson (executive producer, Refinery29 and Shatterbox Anthology) and moderator Raeshem Nijhon (producer  and founder of Fictionless). The all female panel addressed their work and discussed new approaches to content creation that can help chip away at long-standing industry issues around “sexism/racism/patriarchy.” 

Karrueche Tran (Claws), Janine Barrois (executive producer, Claws) and Amy Carlson (Blue Bloods) came together for the “The Drama of Dysfunction” roundtable to discuss how characters in a production connect with one another, and how audiences engage with TV.

The final panel, “Story Immersion and the Future of TV,” featured David Beck and Jesse Redniss of tbs/TNT who sat down for an in-depth conversation with ReCode’s Edmund Lee ib the increasingly cluttered media/entertainment ecosystem and the importance of innovation. Attendees got a first-hand look at some of the innovations they can expect to see in the near and distant future.  

TNT also provided four days of programming that explored alternative methods of storytelling and provided festival attendees with a fully programmed space to experience the new TNT through live performances, music, and food. Here are some of the highlights:


What happens when professional actors take to the stage having had too many spirits? To celebrate the launch of TNT’s Will, we partnered with the Drunk Shakespeare theater company to find out. Click here to see what happened when they decided to take on Macbeth.


Claws star, Karrueche Tran, participated in a live reading with the “Modern Love Podcast” hosts, interpreting an essay from the well-known column that discussed love in the time of screens and social media. Click here to watch. 


The host and producer of NPR's podcast, “Snap Judgement,” Washington introduced the audience to his brand of storytelling through some crazy, true stories.

Click here to watch 

In the spirit of unfettered exploration of self that great books can encourage, the Feminist Press sponsored story hour for children featuring classic tales read to them and their parents by drag queens.  


Congratulations to the incredible TNT team for pulling off such a fantastic event:

  • Heather Crawford (Senior Marketing Director, TNT)
  • Cathryn McIntosh (Marketing Manager - TNT)
  • Pamela Craciun (VP, TNT Brand Creative)
  • Larry Morris (TNT Creative Director)
  • Nabilah Jiwani (TNT Social Media, Assistant Manager)
  • Natalie Beitashour (Sr. Director, Talent Relations)

You can read more about the event and other highlights in these related articles:
·      The Daily Beast
·      Crave  
·      Brooklyn Daily Eagle
·      Brooklyn Magazine