Turner Takes Home the Gold at the PromaxBDA Awards

In our quest to reimagine television, we are taking an innovative approach to everything we do – including marketing, design and branding efforts. That is why we are proud to celebrate Turner winners of the 2017 PromaxBDA North America and Global Promotion, Marketing and Design Awards.

The PromaxBDA Awards competition celebrates outstanding achievement in entertainment marketing across every screen, on-air, online, and on-the-go. Promax is one of the top prizes in entertainment marketing and design and “stands for excellence in media marketing and speaks to every part of the business from promotion and design to branding and interactive.”

Turner was nominated for 264 awards and had 46 gold winners - including CNN taking home the prize of “global marketing team of the year.” The gold statue stands for the highest level of marketing and creative excellence in the industry and winners are chosen using three key critera: overall creativity, production quality, and results in achieving marketing objectives.


North America Awards

GOLD WINNERS: 24

CARTOON NETWORK

  • Interstitial/Short Form Spot or Campaign
          • Artist Bumps

CNN

  • Clip Based Non-Fiction Programming Campaign
          • The Eighties tease “Miami Vice”
          • The Eighties Campaign
  • Non-Fiction Program Campaign
          • The Eighties Campaign
  • Non-Fiction Programming Campaign
          • The Eighties Campaign
          • *note, this and above are two different awards
  • News – Program Promotion
          • United Shades of America “Anderson Cooper Elevator”
  • News – Program Campaign
          • The Eighties Campaign
  • News – Special Report Spot 
          • Election 2016 GOP Convention
  • Directing
          • Why We Go
  • Channel Image Promotion
          • Why We Go
  • News Programs Open/Titles
          • Original Series Open Campaign
  • Internal Marketing Presentation
          • CNN Sans Typeface
  • Content for Digital Promotion
          • The Eighties: Kids v. Eighties Video Game
  • Premium or Specialty Items
          • CNN Unprecedented Book
  • Image Campaign
          • Why We Go
  • Best Experiential or Stunt Promotion for a Consumer Event
          • The Eighties: Grand Central

NBA

  • Sports – Program Spot or Campaign
          • NBA This is Why We Play – Hands

TBS

  • Creative Copywriting
          • Angie Tribeca
  • Special Project Award
          • Wrecked S1: Influencer Junket

TRUTV

  • Channel Image Promotion Long Format
          • #TruTVIsAThing brand awareness campaign
  • Salon De Rufus
          • Jon Glazer – Sex With Gear

TURNER SPORTS

  • Sports- Best Branded/Sponsor Integration Promo
          • NBA Playoffs + Angry Birds
  • Sports- Editing
          • NBA Playoffs with Pitbull “Mad Man”
  • Mobile Application Design
          • NCAA March Madness Live Apps

TURNER STUDIOS

  • Channel Website or App Promotion
          • TCM/Fathom Events à The Shining

Global Awards

GOLD WINNERS: 22

Special Recognition

  • MARKETING TEAM OF THE YEAR – CNN

CARTOON NETWORK

  • Special Project Award
    • Buddy Network

CNN

  • Channel Image Promotion
          •  Why We Go
  • Channel Image Promotion Long Format
          •  Why We Go
  • Online Platforms, Cable and Satellite Image Spot
          • CNN Great Big Story – Bigger
  • Funniest Promo
          • Neighborhood
  • “Behind the Scenes” Promotion
          • Why We Go
  • Non-Fiction Programming Promo
          • United Shades of America
  • Webisode or Viral Video
          • The Eighties “The 80s Kids v. Cassette Player”
  • News – Program Campaign 
          • United Shades of America
  • Copywriting 
          • Why We Go
  • Directing
          • Why We Go
  • Animation
          • CNN Sans Typeface
  • Internal Marketing Presentation
          • CNN Sans Typeface
  • Mobile Application Design
          • IMDB Tablet Take Over
  • Creative Copywriting
          • Jeremiah Tower
  • Promotional Card, Folded or Bound Piece
          • CNN Unprecedented Book
  • Program/Movie Promotion Package Campaign
          • The Eighties Campaign
  • Non-Fiction Program Campaign
          • The Eighties Campaign
  • Show Trailer Promotion
          • United Shades of America
  • Social Media, Mobile Based Promotional Digital Video Content
          • Kids v. Eighties Video Game

TURNER INNOVATIONS

  • Brand Integration Campaign Show Promotion
          • Space Awards/Listerine