Stars strut on the 2018 Turner Upfront blue carpet

That’s a wrap for the 2018 Turner Upfront. Stars who took the stage included: Samantha Bee, Anderson Cooper, Chris Cuomo, Daveed Diggs, Tiffany Haddish, Tracy Morgan, Conan O’Brien and Snoop Dogg, as well as Turner Sports hosts Kate Abdo, Kristen Ledlow, Shaquille O’Neal and Kristen Ledlow.

'Inside Turner' with Frank Sgrizzi

In an exclusive interview with Turner Executive Vice President of Portfolio Sales and Client Partnerships, Frank Sgrizzi explains why he still gets a charge out of the Upfront after nearly 27 years at Turner.

Difference Between a Viewer and a Fan

Viewers tune out, fans tune in. “In our mind, a fan is more engaged than a casual viewer,” says Turner Sports President Lenny Daniels.

Brands not TV Shows

In an era of near-infinite choice, Turner’s success hinges on our brands’ abilities to build genuine and personalized connections with our fans.  Listen to TBS/TNT President Kevin Reilly share our strategy for creating emotional experiences that keep viewers coming back.

Go Where the Audience Is

President of CNN Worldwide Jeff Zucker explains how CNN’s stories have evolved and reveals why it’s ok that millennials don’t watch CNN on TV. “As long as they see those three red letters and know it’s CNN, we’re good.”

The Power of Premium Content

“Clients want to attach their brand to premium content.” Donna Speciale, president – Turner Ad Sales, shares why fan engagement is the holy grail for our ad buyers.

Multiplatform by Design

Christina Miller, president and general manager  – Adult Swim, Cartoon Network and Boomerang, discusses the non-traditional ways Turner is to reaching new audiences.

Limited Commercial Interruption

Premium, entertaining and engaging. truTV’s President, Chris Linn, explains how and why Turner is committed to giving its fans the ultimate entertainment experience.