Ipsos results show continued growth in TV and strong growth in digital audiences

The latest Ipsos Affluent Survey findings released today show CNN is the undisputed number one international news brand in Asia-Pacific. Regardless of platform (TV, web, mobile), metric (daily, weekly, monthly reach) or major target audience group, no other news brand has a stronger reach than CNN. Some of the survey highlights include:

CNN is the #1 multiplatform news brand

35% monthly reach

35% greater than next news brand

CNN is the #1 TV news network

29% monthly, 20% weekly and 7% daily reach

At least 50% ahead of next news network

CNN is the #1 digital news brand

11% monthly reach

47% more than next brand

CNN is #1 in exclusive reach

More than twice the exclusive reach* of any other international news brands.

At least three quarters (74%+) of consumers of competing news brands also consume CNN, while between a half (46%) and three quarters (73%) of CNN consumers do not view/read competitor news brands.

CNN is #1 in a growing genre

Leads the international news genre and growing in both TV and digital audiences

+8% year-on-year in weekly and monthly TV reach

+26% year-on-year in monthly digital reach

As well as being number one in TV and digital, CNN leads all international news/business brands in key target groups in monthly multiplatform reach. Highlights include:

CNN is #1 in business

55% reach of top management, 49% of financial decision makers** and 44% of total business decision makers

At least 2.2 times larger audience base than dedicated business news brands

CNN is #1 in opinion leaders

63% reach of those involved in 3 or more business/leadership activities

CNN is #1 in travel

70% reach among frequent international business travelers (6+ trips in past 12 months)

54% for frequent international leisure travelers (3+ trips in past 12 months)

CNN is #1 in net worth

41% reach among individuals with investments valued at US$500K+

CNN is #1 in luxury

42% reach of those owning luxury goods worth US$2K+

CNN is #1 in auto

43% reach among owners of premium brand autos***

Vice President of CNN International Advertising Sales for Asia Pacific Sunita Rajan: “The survey results are clear: no matter how the figures are analyzed, whether it’s by platform, metric or major target group, no other news brand has a stronger reach than CNN. It proves our strategy to be where our audience wants us, on all platforms all of the time, is working. It’s also encouraging from an industry perspective that the international news genre as a whole is growing. The fact CNN is the clear leader in a growing market is a testament to the hard working team at CNN International.”

Note to editors:

*Exclusive reach is defined as the number of affluents reached by one media brand but not another (monthly multiplatform reach)

**Authorize purchase decisions for company on accounting/banking/finance or corporate investment

***Audi, BMW, Infiniti, Jaguar, Lexus, Maserati, Mercedes Benz or Porsche

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About CNN International

CNN’s portfolio of news and information services is available in six different languages across all major TV, internet and mobile platforms reaching more than 395 million households around the globe, including over 56 million across the Asia Pacific region. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and has an increased presence in the U.S. with its recent launch on CNNgo. Over the years it has won multiple prestigious awards around the world for its journalism, including most recently the Asian Television Award Cable & Satellite Network and Channel of the Year, and is a two-time winner of Royal Television Society News Channel of the Year. CNN Digital is a top network for online news, mobile news and social media. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at: @cnnasiapr