CNN POLITICS LAUNCHES DATA-DRIVEN APP
Thursday, April 28, 2016
NEW YORK, April 28, 2016 — Campaign 2016 is the data election, and CNN Politics is telling the story of every twist and turn of the race for the White House in a new data-centric app launched today and available to iOS users in the app store.
The CNN Politics app, built with CA Technologies (NASDAQ: CA) API management and mobile analytics software, is a unique mobile experience that tracks the latest polling, delegate, voting and fundraising data behind the 2016 race. With personalized alerts and notifications, the app positions users at the forefront of this election and empowers them to analyze the data driving the political landscape to Election Day.
Key features of the CNN Politics app include:
- Exclusive data-driven stories and visualizations, which will help voters understand who is winning the election — and why
- Comprehensive election results, breaking news, enterprise and video reporting from the No. 1 online political news destination
- Personalized alerts and notifications to keep users up-to-date on the storylines and trend-lines defining the race
“From polling to fundraising to delegate counts, who is tracking well and who isn’t, there is a wealth of data associated with this historic campaign,” said Matthew Drooker, vice president of app development and technology, CNN. “We partnered with CA Technologies to build a native mobile experience for users to digest the meaning behind the numbers in a compelling and entirely personal way. The result is an informative, immersive and indispensable multimedia experience.”
The CNN Politics app was built using CA API Management and CA Mobile App Analytics products. The CA API management software transfers and aggregates data points from numerous different sources, including CNN polling data, Federal Election Commission data and the CNN/Pivit Political Prediction Market, to help users navigate the race and draw conclusions based on how the election is tracking. CA Mobile App Analytics provides the insight to gauge app use with advanced data visualization and optimize app performance to deliver a seamless user experience.
“The application economy has pushed the political discussion online and mobile. There is tremendous appetite to know what’s happening right now in this election, and the CNN Politics app satisfies that voter appetite with the tap of a single icon,” said Otto Berkes, chief technology officer, CA Technologies. “We’re excited to partner with CNN to bring the CNN Politics app to life. Our API management technology ensured that the app was built efficiently, and our mobile analytics provide valuable insights into app performance and app use, so we can collectively ensure the user experience is what they expect and want.”
CA Technologies is a technology sponsor of the 2016 America’s Choice Election on CNN. The overall partnership extends across the global power of CNN’s multi-platform footprint. On digital, CA is the exclusive sponsor of the CNN Politics app, as well as the hub on CNNPolitics.com that houses the app’s content and includes CA branding. On television, there will be featured updates courtesy of the app and social polling segments to gauge viewer sentiment around key political announcements. CNN’s brand studio Courageous also produced behind-the-scenes videos to air across platforms that showcase the development of the app and further contextualize the partnership.
To download the CNN Politics app, visit the iOS App Store: https://itunes.apple.com/us/app/cnn-politics/id1102520605?ls=1&mt=8.
About CNN Worldwide
CNN Worldwide is a portfolio of two-dozen news and information services across cable, satellite, radio, wireless devices and the Internet in more than 200 countries and territories worldwide. Domestically, CNN reaches more individuals on television, the web and mobile devices than any other cable TV news organization in the United States. Internationally, CNN is the most widely distributed news channel reaching more than 300 million households abroad; and CNN Digital is a top network for online news, mobile news and social media. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with hundreds of local and international news organizations around the world. CNN is a division of Turner, a Time Warner Company.
About Turner Ad Sales
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.
Turner, a Time Warner company creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate – across mobile, private and public cloud, distributed and mainframe environments. Learn more at www.ca.com.
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