TBS to partner with New York Comedy Festival
Thursday, February 2, 2017
TBS Partners with New York Comedy Festival to Celebrate
the Best in Comedy on the World's Biggest Stage
Cable's #1 Entertainment Network to Play Major Role in NYCF,
With a Week of CONAN at the Apollo, Appearances by TBS Talent,
Linear, Digital & Social Activations and More
Turner's TBS is partnering with the New York Comedy Festival (NYCF) to amplify the week-long comedy event that will run Tuesday, Nov. 7, through Sunday, Nov. 12, 2017, with over 200 comedians performing in more than 60 shows in the most prestigious venues across New York City.
Through this new deal, TBS will activate unique transmedia fan experiences throughout the festival, create a variety of digital and linear content initiatives, and explore development opportunities with the next fresh voices in the comedy space. TBS will also integrate its top talent, starting with Conan O'Brien, who is set to return to New York during NYCF for a week of CONAN episodes taped at the legendary Apollo Theatre.
"The New York Comedy Festival gives us an incredible chance to support the best and brightest in comedy, as well as showcase the growing chorus of original voices at TBS," said Michael Engleman, executive vice president of entertainment marketing & brand innovation for TBS and TNT. "The festival is simply a great place to create and celebrate fandom and the perfect environment to provide our collective fans with a more immersive connection to our brands."
"TBS is at the forefront of comedy initiatives, and we are thrilled to begin working with them and taking the festival to new heights," said Caroline Hirsch, owner of the New York Comedy Festival and Carolines on Broadway. "Partnering with TBS will provide us with new opportunities to present the very best comedic talent across multiple platforms and bring additional creative components to the festival, while finding new ways to engage with fans and audiences."
Last year TBS's brand evolution was an unqualified success, driven by an unprecedented string of six consecutive hits – Angie Tribeca, The Detour, Full Frontal with Samantha Bee, Wrecked, People of Earth and Search Party – all ranking among cable's Top 25 new comedies on cable among adults 18-49.
About the New York Comedy Festival
Entering its 14th year, the New York Comedy Festival is produced by Carolines on Broadway in association with TBS. The festival has featured the country's top comedians, including Aziz Ansari, Judd Apatow, Hannibal Buress, Bill Burr, Louis C.K., Margaret Cho, Billy Crystal, Larry David, Ricky Gervais, Kathy Griffin, Kevin Hart, John Leguizamo, Norm Macdonald, Bill Maher, Tig Notaro, Nick Offerman, Amy Schumer, Sarah Silverman and Wanda Sykes, to name a few. In 2007, the festival launched the "Stand Up for Heroes" event to benefit The Bob Woodruff Foundation, which has featured performances by Louis C.K., Ricky Gervais, John Mayer, Seth Meyers, John Oliver, Conan O'Brien, Ray Romano, Jerry Seinfeld, Bruce Springsteen, Jon Stewart and Robin Williams, among others. To date, the "Stand Up for Heroes" events have raised nearly $40 million.
TBS, a division of Turner, is basic cable's #1 entertainment network with young adults and home to six of the most popular and critically acclaimed new comedies on cable – Angie Tribeca, The Detour, Full Frontal with Samantha Bee, People of Earth, Search Party and Wrecked – as well as the animated hit American Dad!. Upcoming comedies include The Guest Book, The Cops, Tarantula and Final Space. TBS also presents late-night comedy in the form of CONAN, starring Conan O'Brien, and Full Frontal with Samantha Bee, and will soon launch the competition series Drop the Mic. In addition, the TBS lineup includes popular comedy hits like Family Guy, The Cleveland Show, Bob's Burgers, The Big Bang Theory, New Girl and 2 Broke Girls; blockbuster movies; and live coverage of Major League Baseball's regular and post-season play, the NCAA Division I Men's Basketball Championship and ELEAGUE, Turner's eSports gaming league.
Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, FilmStruck, Super Deluxe, iStreamPlanet and ELEAGUE.
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