Turner’s Cartoon Network Commits $30 Million to Engaging Children in Creative Coding

Turner’s Cartoon Network Commits $30 Million to Engaging Children in Creative Coding

Network announces board of advisors, new programming, extended partnership with Scratch and PSA campaign encouraging children to code in support of White House computer science initiative

Atlanta, Ga. — Cartoon Network, a division of Turner, announced today a $30 million investment dedicated to engaging kids in creative coding. The commitment comes following the White House’s announcement of Computer Science For All, a new initiative focused on making coding and other hands-on science, technology, engineering and math (STEM) learning an integral part of every student’s education. In his announcement, President Obama noted that computer science education skills mean “not just being able to work with computers, but developing the analytical and coding skills to power our innovation economy.”

The Cartoon Network initiative marks the network’s boldest step to date in its ongoing commitment to inspiring the next generation of creators by engaging with children at the intersection of art and technology. This same commitment was echoed in today’s announcement from the White House, which said, “today’s elementary, middle and high school students are tomorrow’s engineers, entrepreneurs, and leaders who must be equipped with strong computational thinking skills and the ability to solve complex problems.”

As the only kid-focused brand sharing in the CS For All commitment, Cartoon Network will leverage its extensive multiplatform reach to drive mass awareness of computer literacy and coding among kids. The network will create original, long-form content and develop characters and storylines that integrate coding, beginning with the much-anticipated new series The Powerpuff Girls as well as other series later this year.

These series will reflect the diversity of this generation of children and encourage their interest in STEM. The network will also develop a public service announcement campaign targeted to kids that highlights positive STEM role models and connects creativity with technology in relevant ways.

“This generation of kids is incredibly creative and inventive, and we're inspired by them every day,” said Christina Miller, president and general manager of Cartoon Network, Adult Swim and Boomerang. “Computer literacy and learning to code are vitally important skills that foster creativity and self-expression. With this long-term commitment, we will leverage our brands and platforms to drive awareness for coding and provide access to the necessary tools to kids everywhere. The result, we hope, is that we help inspire the next generation as much as they inspire us.”

Cartoon Network has collaborated in this effort with the Scratch Team at the MIT Media Lab, creators of the Scratch programming environment. Scratch is a block-based programming language and online community that makes it easy for young people to create their own interactive media projects. Cartoon Network will create free coding tutorials, featuring characters from its featured original series, which will be available to children on the Scratch platform.

Additionally, Cartoon Network will form a Board of Advisors comprised of highly-respected authorities on STEM education and practice, including Mitchel Resnick, LEGO Papert Professor of Learning Research and Director of the Lifelong Kindergarten research group at the MIT Media Lab.

“Learning to code helps all children develop their unique, creative voices,” said Resnick. “Providing tools and platforms that feature Cartoon Network characters who reflect children’s own diversity and world views encourages them to make their own projects. Through this process, children start to see themselves not just as users, but as creators of technology.”

President Obama first mentioned the White House’s effort to get young children engaged in coding in this year’s State of the Union address on January 12, 2016. In his opening statement, the president shared a “list of proposals for the year ahead… from helping students learn to code to personalizing medical treatments for patients.”

Cartoon Network’s latest announcement builds on the network’s December 2015 launch of three coding tutorials that feature characters from its popular series We Bare Bears. The tutorials, launched in tandem with's annual Hour of Code initiative during Computer Science Education Week, teach children to think critically and solve problems through coding in order to make the characters move, jump, talk and interact with each other. Since its December launch, children using Scratch have created more than 20,000 new We Bare Bears projects in over 40 languages.

To amplify its efforts to get children engaged in creative coding, Cartoon Network will use its multimedia platform, which reaches more than 94 million homes. Learn more about Cartoon Network’s efforts to engage children in creative coding at

About Cartoon Network

Cartoon Network ( is Turner’s #1 ad-supported cable network with children 6-11 in the U.S., with a global offering of the best in award-winning animated entertainment for children and families across multiple platforms. Available in 192 countries and over 370 million homes, Cartoon Network takes its responsibilities to its audience seriously by embracing key social issues affecting families with initiatives such as Stop Bullying: Speak Up.

Cartoon Network is part of Turner, a Time Warner company, and creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

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