Turner Sports’ Exclusive 2017 NBA All-Star Game Coverage Delivers 7.8 Million Total Viewers, Most-Viewed Since 2013
Monday, February 20, 2017
Turner’s NBA All-Star Game & All-Star Saturday Night Garner Top Two Sports Programs of the Week Across All of Television
Turner Sports’ exclusive coverage of the 2017 NBA All-Star Game presented by Kia from New Orleans averaged 7.8 million total viewers to deliver the most-viewed NBA All-Star Game telecast since 2013. Last night’s live game coverage across TNT and TBS – peaking with an average of 8.5 million total viewers from 8:30-8:45 p.m. ET – is up 3% in total viewers over last year’s event, according to Nielsen Fast Nationals.
The night prior, TNT’s coverage of State Farm All-Star Saturday Night averaged 5,627,000 total viewers, up 1% vs. 2016. The telecast peaked with an average of 6.8 million viewers from 9:45-10 p.m.
Collectively, Turner’s coverage of the 2017 NBA All-Star Game and the State Farm All-Star Saturday Night combined to deliver the two most-viewed sports telecasts of the week across all of television (broadcast and cable). State Farm All-Star Saturday Night also netted the highest-rated program of the night across all of television, based on metered market delivery.
Coverage of Sunday’s NBA All-Star Game across Turner’s TV Everywhere platforms garnered double-digit growth with video views up 46% and total video consumption up 37% vs. 2016.
Additional local market highlights:
- Top five local market ratings for the 2017 NBA All-Star Game – Oklahoma City (10.9 U.S. HH Rating), San Francisco (10.3), Cleveland (10.3), New Orleans (9.2) and Memphis (8.5).
- Top five local market ratings for State Farm All-Star Saturday Night – Cleveland (7.5 HH rating), New York (5.4 HH rating), San Francisco (5.3), Las Vegas (5.0) and Washington, D.C. (4.9).
Source line: Nielsen Media Research Fast Nationals based on Live + Same Day data stream for the nights of 2017 NBA All-Star Saturday Night and All-Star Game (02-18-2017 to 02-19-2017), compared historically to prior All-Star telecasts. NBA All-Star Saturday Night prime claim based on metered market ratings for broadcast and cable networks (02-18-2017). TVE data for NBA All-Star Weekend based on Online TVE Live Stream Starts, Users by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Mobile TVE Live Stream Starts, Users based on Quarter Hour from Omniture.