CN Gears Up For Ben 10 German Free-to-Air Launch on Super RTL
Ben 10 debuted on Super RTL on Monday 4th September
Announcement comes as franchise enjoys highest global reach ever – 178 million (Q2)
The fresh take on Cartoon Network’s worldwide phenomenon Ben 10 began hitting TV screens back in October 2016 – and now, following its highest global reach to date, the series is set to make its free-to-air broadcast debut in Germany on Super RTL.
The brand-new 40 x 11 minute episodes of Ben 10 currently air on Cartoon Network in Germany and will premiere on Super RTL today. Providing a significant boost for the show’s broadcast exposure, the channel will then continue to air Ben 10 as part of its daily kids line-up.
Targeting a new generation of boys aged 4-8, the all-new Ben 10 sees the energetic, fun-loving, Ben Tennyson return in his original and favourite form, as a 10-year-old boy who transforms into aliens. The series premiered across EMEA and APAC last October, followed by the US and LATAM in April 2017 – and has recently hit all-new highs, with a global reach of 178 million individuals in Q2 2017.
Patricia Hidalgo, Chief Content Officer, Turner EMEA & International Kids Strategy commented: “Ben 10 is reaching more fans around the world than ever before and we’re excited that the show will be propelled even further with its imminent launch on Super RTL. Alongside the show’s growing number of free-to-air channel homes, we’re excited to be bringing a host of new Ben 10 content to fans – including the first wave of toys, new apps and games and our EMEA local production Ben 10 Challenge, which will be launching in key markets including Germany from October.”
Johanne Broadfield, VP, Cartoon Network Enterprises EMEA added: “Momentum around Ben is already extraordinary and our partners are as excited as we are about his arrival on Super RTL. We’re planning a full Ben 10 merchandise roll-out in Germany throughout 2018, and, with our master global toy partner Playmates already exceeding expectations at retail in the US and in the European countries where the product has just launched, we expect great things from this extremely important market.”
In addition to its upcoming premiere on Super RTL, Ben 10 has successfully launched on free-to air channels CITV (UK) Gulli (France) and Boing (Italy) in EMEA. Cartoon Network recently announced that it had greenlit a second season of its all-new Ben 10 series, as well as a live-action gameshow, entitled Ben 10 Challenge, which is currently in production in Madrid, in eight languages (Arabic, English, French, German, Italian, Polish, Spanish and Turkish).